I feel sad. This week, my friend and housekeeper got sucked into an MLM program (FHTM - Fortune Hi-Tech Marketing) that she and her hubby can ill-afford --- $300 to join, $70 per month to maintain. Sadly, they were naive to the hard-sell tactics of "sell what everyone wants anyway", not to mention being susceptible to the big money promises. Those of us in reall businesses know it's not easy … [Read more...]
I believe in doing business honestly and with integrity. In this section I discuss my methods for achieving this as well as rant about those who care less for their customers.
I hate painting of the household / wall / room variety. And because I dislike it so much, I have very little patience for painting projects, and having little patience doesn't improve my skills. For evidence, see photos on the right which clearly depict my inability to 'color within the lines'. So one must wonder whatever possessed me to recently try and paint my bathroom - with it's 10 … [Read more...]
When it comes to acting on my own behalf in terms of being active everyday, well... let's just say that I subscribe to Newton's First Law of Motion which states that "a body at rest will remain at rest unless an outside force acts on it". The first thing I do when I get up in the morning after making myself a coffee, is head to my office to start work. Because there are always a million … [Read more...]
As both a consumer and customer service critic, Tony Hsieh's (sounds like 'Shay') recent presentation at Yanik Silver's Underground Seminar really resonated with me. Zappos did over 1 billion dollars in 2008 and Tony talks about how he'd rather spend money on things that improve the customer experience (what he calls the "WOW" factor) than on marketing. For example, Zappos runs a very … [Read more...]
Here's a reminder for U.S. online companies that do business with international clients. British Columbia is a P-r-o-v-i-n-c-e. Does that seem like a minor point? Well, those Americentric errors are killing your sales with people from the 'outside' world. When they see those mistakes, your potential customers and affiliates always stop and wonder... "Could these people really NOT … [Read more...]