Browsing the Internet from your hotel room? Well, it turns out that hotels using Superclick as their Internet service provider are tracking your browser activities in order to deliver targeted advertising messages. Here’s a bit from their press release.
Sandro Natale, CEO of Superclick, commented that “We believe that our MDS application is going to change the way advertising, marketing and other targeted messages can be delivered over private networks. MDS enables hoteliers and conference center managers to more effectively brand and market their own services and amenities and importantly, it creates an unprecedented and powerful advertising solution and revenue center.”
Superclick’s MDS allows hoteliers and conference center managers to leverage the investment they have made in their IP infrastructure to create advertising revenue, deliver targeted marketing and brand messages to guests and users on their network. “Perhaps the most powerful aspect of MDS is that it can be integrated onto any third-party managed network, not just our own proprietary SIMS network,” Natale added, “In addition, we have developed MDS Analytics which provides marketers with real-time network performance and usage analysis, thereby enabling them to evaluate the ROI of their marketing efforts.”
Superclick’s clients include MTU residences and Candlewood Suites®, Crowne Plaza®, Four Points by Sheraton®, InterContinental Hotels Group PLC®, Hilton®, Holiday Inn®, Holiday Inn Express®, Hampton Inn®, Marriott®, Novotel®, Radisson®, Sheraton®, Westin® and Wyndham® hotels in Canada, the Caribbean and the United States.
Read the full press release.
I suspect that someone in the hotel industry read my book on affiliate marketing and decided to embrace that monetization channel. 🙂